And most of that processing it looks like is on the raw, which needs processing to be useful in the first place. I'm guessing there's still no real selective edits, just operations on the whole of image data. At least that's how the rules work in my game of photography (if I wanted to draw I wouldn't bring a camera).
It's sort of a philosophical thing. I like to laugh at the idiots who go on about this or that being cheating in an artistic medium. Yes I do things a certain way myself, but I find the idea of holding someone to my own arbitrary rules ridiculous.